Lieutenant Governor Manoj Sinha on Friday issued a strong call for a united and sustained fight against the growing drug menace in Jammu and Kashmir, warning that the youth are being deliberately targeted and urging collective action from all sections of society to safeguard their future.LG Sinha, in a video message said that Jammu and Kashmir is at a critical juncture and warned of a larger conspiracy aimed at pushing the youth towards drugs.

“Jammu and Kashmir is at a critical juncture. Under some conspiracy, there is a conspiracy to drug the youth and destroy their future,” the LG said.

Referring to the ongoing efforts, he said, “In 2020, under the leadership of the Chief Minister of Jammu and Kashmir, Nasha Mukta Bharat Abhiyan was started. Since then, continuous efforts have been made to free Jammu and Kashmir from drugs.”

Highlighting recent initiatives, he stated, “Last year in 2025, a major campaign was launched. Police and security forces are also taking strict action. Despite this, it has been felt that drugs are still being used against the youth.”

Announcing a fresh push, the LG said, “A comprehensive plan has been prepared and a 100-day programme has been made. On April 11 at MA Stadium Jammu, members of civil society, political parties, educators, sportspersons and social workers have been invited. On that day, we will take a resolution against drugs and begin a large-scale campaign.”

Calling for public participation, he said, “This campaign is not of a single person. It is a question of the future of the youth of Jammu and Kashmir. Painful incidents are being heard every day which hurt the heart.”