A meeting to review and strategize the implementation of the “Ek Bharat, Shreshtha Bharat” campaign in Jammu & Kashmir was held at the BJP Headquarters, Trikuta Nagar, Jammu.

The session was addressed by Ajendra Kumar Sharma, Co-Incharge of the campaign for Jammu & Kashmir, along with senior BJP leaders including J&K BJP General Secretary and Campaign Convenor Baldev Singh Billawaria, General Secretaries Sanjita Dogra and Gopal Mahajan (district incharge Jammu Administrative District) and Jai Ram Sharma (district incharge Samba) .

Speaking on the occasion, Ajendra Kumar Sharma emphasized that “Ek Bharat, Shreshtha Bharat is not just a cultural initiative, but a national mission to strengthen unity through shared traditions, language exchange, and mutual understanding. Jammu & Kashmir, with its rich diversity and strategic significance, must emerge as a leading example in promoting national integration through this campaign.”

Baldev Singh Billawaria highlighted the on-ground progress and called for intensified outreach. He said, “Under the leadership of Prime Minister Narendra Modi, this campaign aims to forge emotional bonds among citizens across states. We are committed to taking this message to every corner of Jammu & Kashmir, ensuring participation from youth, women, and grassroots institutions.”

Sanjita Dogra and Gopal Mahajan reiterated the party’s focus on inclusive involvement and shared their plans for district-wise implementation